Post by Banana Cat on Jul 11, 2010 12:40:23 GMT -5
Is it sexy...yes. Do they play for real and tackle hard...yes. I see it as win-win. If they didn't actually play for real I wouldn't be as impressed as I am, or like it as much. I see it as a good game and a very successful marketing strategy. I also wince every time a hard tackle is delivered, but at the same time love it...it's a game of contrasts. I'm hoping ESPN broadcasts it, if not then Spike should.
blogs.orlandosentinel.com/sports-sentinel-sports-now/2010/06/24/lingerie-football-league-to-be-most-successful-womens-pro-sport/
blogs.orlandosentinel.com/sports-sentinel-sports-now/2010/06/24/lingerie-football-league-to-be-most-successful-womens-pro-sport/
Lingerie Football League to be most successful women’s pro sport
TV — posted by shannonowens
June, 24 2010
Lingerie football has a chance to be the most successful professional women’s “sport” from a business perspective. And, of course, for the obvious reason — sex.
When I spoke with the league’s founder Mitchell Mortaza, he informed me that three cable networks are interested in broadcasting the games this season, ESPN has already broadcast some highlights of the game and, overall, the league is averaging anywhere from 4-6,000 fans. Mortaza said he wants these athletes to be taken seriously and that the LFL is not exploiting women.
“The women are comfortable once they understand how they’re positioned as athletes. We don’t see it being an issue. It’s a brand message that has been successful,” Mortaza said in a telephone interview.
Lingerie and football not exploitative? Riiight.
I’m not buying for one second that some fans and coaches who are looking at the near naked bodies of attractive women all day are not thinking about sex. Sure, some will appreciate the “skill” of these ”athletes” but are we seriously going to believe that the image of sex, which the league endorses and purposely promotes, isn’t reigning supreme over sport?
TV — posted by shannonowens
June, 24 2010
Lingerie football has a chance to be the most successful professional women’s “sport” from a business perspective. And, of course, for the obvious reason — sex.
When I spoke with the league’s founder Mitchell Mortaza, he informed me that three cable networks are interested in broadcasting the games this season, ESPN has already broadcast some highlights of the game and, overall, the league is averaging anywhere from 4-6,000 fans. Mortaza said he wants these athletes to be taken seriously and that the LFL is not exploiting women.
“The women are comfortable once they understand how they’re positioned as athletes. We don’t see it being an issue. It’s a brand message that has been successful,” Mortaza said in a telephone interview.
Lingerie and football not exploitative? Riiight.
I’m not buying for one second that some fans and coaches who are looking at the near naked bodies of attractive women all day are not thinking about sex. Sure, some will appreciate the “skill” of these ”athletes” but are we seriously going to believe that the image of sex, which the league endorses and purposely promotes, isn’t reigning supreme over sport?